Editing The Online College Of Art Design

The electric light is pure information and it is a medium without a message, unless it is used to spell out some verbal ad or a name. It is not until the electric light is used to spell a brand name that it is recognized as medium. The electric light is overlooked as a communication medium because it does not have any content. Time biased media are heavy and difficult to relocate, which keeps their message centralized and thus maintains economic and social control within the hands of a hierarchical authority structure. Bourdieu explains that it is through the content of the different capitals that the habitus will structure an individual's consumer taste. How an individual interprets and engages with their surroundings, or their habitus, is defined by the lasting and transferable elements of character which structure their consumer preferences. Bourdieu expanded on the theory of the habitus, introducing his famous term,  [https://topmbacollegesinindia.com/mba-in-media-entertainment/ https://topmbacollegesinindia.com/mba-in-media-entertainment/] cultural capital. Innis’ theory of media bias utilizes historical evidence to argue that a medium will be biased towards either time or space.